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From employer branding to recruitment marketing - problems like decreased conversion rates and increased costs must first be overcome. Using data for better processes is the answer.  But many struggle with how to achieve buy-in for the change process.  In this session, Craig Fisher will tell it like it is, and share how to turn talent acquisition problems into fuel for change.  Attendees will be ready to have the hard conversation to convince leadership to utilize data to affect change for improved recruiting.