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In a time where customers are king, the customer experience (CX) is of critical importance to organizations. With the help of us and the world wide web, customers have the power, not the sellers. With more options, power and influence than ever, the customer experience matters. This session will explore opportunities to be strategic and intentional in creating a positive CX. From defining “Customer Experience” to ensuring your brand, product or service delivers the desired experience across every touchpoint at every stage of the journey.

With branding expert Yolanda Smith, you will:

  • Define Conscious Customer Experience (CCE™)
  • Identify elements of the CCE™ framework
  • Recognize your customer influencers
  • Use data analytics to uncover insights and experiences